Privacy Policy

1. Introduction

This privacy policy applies between you, the user of this website, and Parkfield Dental, the owner and provider of this website. Parkfield Dental takes the privacy of your information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of the website.

Please read this privacy policy carefully.

2. Definitions and Interpretation

In this privacy policy, the following definitions are used:

Data: Collectively all information that you submit to Parkfield Dental via the website. This definition includes, where applicable, the definitions provided in the Data Protection Laws.
Cookies: A small text file placed on your computer when you visit certain parts of the website and/or when you use certain features of the website.
Data Protection Laws: Any applicable law relating to the processing of personal data, including but not limited to the GDPR and any national implementing laws.
GDPR: The General Data Protection Regulation (EU) 2016/679.
Parkfield Dental / we / us: Refers to the business registered at 37 Wimpole Street London W1G 8DQ, trading as Parkfield Dental.
User / you: Any third party that accesses the website and is not either (i) employed by Parkfield Dental and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Parkfield Dental.

3. Scope of this Policy

This policy applies only to the actions of Parkfield Dental and users with respect to this website. It does not extend to any websites that can be accessed from this website, including but not limited to, any links we may provide to social media platforms.

4. Data We Collect

We may collect the following data, which includes personal data:

Name
Contact information such as email address and telephone number
Demographic information such as postcode
Information you provide via our contact form or other online forms
Technical data such as IP address, browser type, operating system, and website usage data (automatically collected)

5. How We Collect Data

We collect data in the following ways:

Data is given to us by you (e.g. when you contact us via the website, email, phone, or post)
Data is collected automatically via cookies and other tracking technologies when you use the website

6. How We Use Your Data

We use your data to:

Provide our services and respond to enquiries
Improve our services and website
Send you promotional materials (with your consent)
Comply with legal or regulatory obligations

We may process your data under the following lawful bases:

Consent
Performance of a contract
Legal obligation
Legitimate interests

7. Who We Share Data With

We may share your data with:

Employees and professional advisers
IT service providers and website hosts
Third-party service providers involved in service delivery (e.g. labs or logistics providers)
Regulatory authorities where required

We will never sell your data to third parties.

8. Data Security

We implement appropriate technical and organisational measures to safeguard your data, including secure servers, encrypted connections, and limited access to personal information.

9. Data Retention

We will retain your data for as long as necessary to fulfil the purposes outlined in this policy unless a longer retention period is required or permitted by law.

10. Your Rights

You have the right to:

Access personal data we hold about you
Rectify incorrect or outdated information
Request erasure of your data (where applicable)
Restrict or object to our processing
Withdraw consent (where consent was given)
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of your rights, please contact us at: info@parkfield-dental.co.uk

11. Cookies

We use cookies to:

Improve your browsing experience
Analyse usage of our website
Remember your preferences

You can control cookie settings through your browser or opt out via our cookie banner.

For more information, please refer to our Cookie Policy.

12. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of such websites and encourage you to read their privacy policies.

13. Business Transfers

If Parkfield Dental is sold or integrated into another business, your data may be transferred to the new owners in accordance with this privacy policy.

14. Changes to This Privacy Policy

We reserve the right to update this policy as needed. Any changes will be posted on this page with an updated effective date.

Effective Date: [Insert Date]
Contact: info@parkfield-dental.co.uk, 37 Wimpole Street London W1G 8DQ

Monday	8:40am – 5:00pm
Tuesday	8:40am – 5:00pm
Wednesday	8:40am – 5:00pm
Thursday	8:40am – 5:00pm
Friday	8:40am – 5:00pm
Saturday	Appointment Only
Sunday	Closed

Straighten Your Smile with Invisalign